The National Certificate in Marketing is a two-year program designed to provide students with essential marketing knowledge and skills. The course focuses on understanding consumer behavior, market research, branding, sales strategies, and digital marketing tools to prepare students for various roles in sales and promotions.
Course Overview
This program equips students with an understanding of key marketing principles and strategies for promoting products and services. It includes both traditional marketing techniques and modern digital marketing practices, including social media marketing and content creation.
Key Modules
Principles of Marketing
Overview of the marketing mix, consumer behavior, and segmentation.
Sales and Promotion Strategies
Understanding how to create effective sales campaigns, promotions, and advertisements.
Market Research and Analysis
Techniques for gathering and interpreting market data to inform decision-making.
Digital Marketing Tools
Introduction to social media marketing, content creation, and SEO for online promotions.
Learning Outcomes
Ability to create marketing campaigns tailored to target audiences.
Understanding of how to conduct market research and apply findings to business strategies.
Proficiency in using digital marketing tools for online sales and promotions.
